KIND has always been committed to bringing you wholesome and delicious snacks. Since the beginning, our promise has been to choose high quality ingredients over recipe shortcuts and provide snacks that are both healthy AND tasty, not one or the other.

Seven years after filing our Citizen Petition, KIND is celebrating that the FDA has proposed an updated regulatory definition of “healthy.” A rule that reflects current nutrition science and Dietary Guidelines for Americans is a win for public health – and that’s a win for all of us. We are proud to be the catalysts of this journey. We will always advocate for nutrition education and transparency and remain committed to making whole nutrition convenient and tasty.

Our journey with the FDA has been a long one, but here’s where we are today: